One of the most challenging aspects of running a business is that of leading and managing a team. But possibly the thing most business owners fear, in the arena of teams, is managing conflict.

Photo by Tim Gouw on Unsplash

Avoiding the potential for conflict strengthens the need for clear and concise communication, but what is clear and concise to me might not be clear and concise to you.  The same applies to your team and what’s more there could be multiple people with multiple ideas of what is clear and concise.

You see there are different types of people and their preferences for communication come in part from their profile.  By profile, in this case I mean their DISC profile as this is the tool I use with the clients I work with.


The individual profiles can tell you an awful lot about an individual, which I cover in my book “A clear and concise guide to Building teams the SMARTer way: Creating the business you really want”. But as one of the key contributors to conflict is effective communication I will focus on the different communication preferences of the 4 key profiles. DISC is an acronym and each letter denotes a different profile. I will go through each of the profiles below.

Those with ‘D’ at the core of their profile will favour short to the point communication.  So in email terms these are the people that often don’t have any introduction or close, but simply have one or two sentences that state their requirements or questions, think bullet points. In conversation the same thinking applies and so to some others they may appear to not give you much time or can sometimes even appear a bit rude.

The people with ‘I’ at the core of their profile will prefer to talk.  So most often they will engage you in conversation and are quite happy to share stories and details.  In terms of written communication theirs will be slightly longer than a ‘D’ profile and will likely have an opening and closing sentence or words. The challenge to some others can be that they can talk and talk…and talk but they are generally positive characters.

If someone has ‘S’ at the core of their profile they tend to prefer to listen and reflect on things before they give you an answer.  They will be friendly in their communications and so will almost always start emails with a greeting and finish off with a closing comment. They often will struggle to contribute in team discussions as they don’t like to offend others.

Finally those with ‘C’ at the core of their profile will prefer written communication.  This doesn’t mean that they won’t talk to you, but where something is really important they will prefer to have it written down so that they can refer back to it.  Also if they want to communicate with you about something they will tend to use email as they can craft the words and then re-read them to make sure it is exactly what they want to say and amend anything before sending it.  For these people they like a lot of detail (both giving and receiving communication) and they will definitely spot your mistakes.

So you can see that there are lots of different communication preferences and conflict often comes because people communicate in the way they prefer and not in the way that suits the other person. Generally this is made worse when you have two contrasting profiles like the ‘D’ and the ‘C’ for example with bullet point versus detailed communication.

To effectively communicate with your team you need to understand your own communication style and preferences, as well as those of all your individual team members.  Then you need to help the team to better understand you and each other.

I can help you get started on your journey to improving communication and reducing conflict by profiling you so that you understand your own preferences.

As a special offer for the first 10 people only that respond to this blog you can grab your profile for an investment of just £75+vat (normally £155+vat).

Your £75+vat investment not only gets you your online assessment, but also your profile graph and a 15-20 minute conversation with me to talk you through what the graph means and how that influences your communication with your team.

Simply call me on 077230 18414 email me now and leave the rest to me.